Brand new research revealed by Counterpoint Research appears like excellent news for Google’s efforts to develop the consumer base of its usually nicely-regarded Pixel smartphone sequence. Following the examine, the Pixel three is a powerful sufficient handset that it’s convincing loads of Samsung owners to change over to a tool that provides real Android expertise. It seems that slightly higher than half of the consumers this examine classifies as having converted to the Pixel 3 (51%) have been former Samsung handset house owners.
Unsurprisingly, a mere 18% of consumers who converted to the Pixel beforehand owned an iPhone. The latter enjoys such intense model loyalty that it leads to issues like a file-excessive 83% of US teenagers acknowledging that they personal an iPhone. That’s based on Piper Jaffray’s new Taking Stock With Teens survey, which additionally discovered that a whopping 86% of teenagers say their subsequent smartphone will even be an iPhone.
Which leads us to this subsequent level. The Counterpoint Analysis numbers present that, whereas it’s not insignificant that Google is succeeding in convincing many smartphone house owners to modify over to the Pixel, the truth that most are former Samsung house owners signifies that Google isn’t profitable many new followers for the Pixel from exterior the Android ecosystem.
Furthermore, Pixel gadgets nonetheless characterize a tiny fraction of the general smartphone market solely. “The latest Google Pixel lineup was profitable by way of disrupting the premium market area at Verizon,” in line with Jeff Fieldhack, analysis director at Counterpoint Research. “Google invested a variety of advertising cash throughout Q4 2018 leading to strong sales of the Google Pixel 3 lineup.
Nevertheless, there’s a silver lining within the knowledge, based on Fieldhack, in that it exhibits there’s nonetheless room to innovate inside the smartphone market. And that loads of customers are nevertheless fascinated by various gadgets, by no means thoughts that Samsung and Apple proceed to dwarf their rivals in all the things from their dimension to their investments in marketing and buyer notion.